This download boost was less than what we saw on the iOS 11 App Store, where apps featured in Hero Banners received median increases of 236 percent and 111 percent on the Games and Apps tabs, respectively. While this is smaller than the download increases we saw for game features on the iOS 11 App Store, the Play Store still provides a substantial boost.Īpps and games featured in Hero Banners increased by about 100 percent, or double the week prior. downloads for games in the New + Updated feature almost tripled during the week of the feature compared to the week prior. For this analysis, we studied three types of features that show the same apps to each user. Most Google Play Store features are personalized for example, common features include Recommended for You or Games You Might Like, which display a different selection of apps for every user. Our analysis examined two years of Google Play Store featuring data from April 2016 to March 2018. Games Receive the Largest Download Boosts Last month, we produced a report on the impact of featuring on the iOS 11 App Store-but how does this compare to Google Play Store featuring? Sensor Tower's App Intelligence data reveals that Android apps featured on the Google Play Store can receive download increases of nearly 200 percent.
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